Marketing Lead

Job Description

This is a strategic and hands-on role responsible for driving integrated marketing communications, digital campaigns, public relations, and brand-building efforts to support student enrolment and institutional growth.

Key Responsibilities:
- Develop and execute integrated marketing and communications strategies aligned with organisational goals.
- Lead program-specific marketing initiatives and digital campaigns to drive enrolment.
- Manage public and media relations, including media outreach and press coverage.
- Oversee content creation and ensure consistency across all marketing collaterals.
- Plan, manage, and optimise digital advertising campaigns (Google, Facebook, LinkedIn).
- Monitor and analyse marketing performance metrics; propose improvements based on data.
- Manage relationships with vendors and external partners.
- Collaborate with internal teams including sales (local and international) and academic departments.
- Support institute-led branding and recruitment events such as open houses, fairs, and graduation ceremonies.
- Take on ad-hoc projects as assigned by management.

Job Requirements

- Bachelor’s degree in Marketing, Business Management, or a related field.
- Proven experience in digital and social media marketing.
- Proficient in tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console.
- Excellent written and verbal communication skills in English and Mandarin.
- Ability to manage multiple projects in a fast-paced environment.
- Prior experience in the education sector is an added advantage.

Work Location