Digital Marketing Executive

Job Description

As a Digital Marketing Executive at ELGO, you will play a crucial role in our digital marketing efforts. 
This position offers a unique opportunity to dive into the fast-paced world of AI technology 
marketing. You will work directly with the CEO and contribute to developing and executing digital 
marketing strategies, enhancing brand awareness, and establishing robust systematic tracking and 
monitoring of key KPIs across marketing channels. You will also work closely with the sales team in 
designing new campaigns and rollout strategies. You will be the only person working on marketing 
and is expected to drive many of the marketing activities.
Roles & Responsibilities:
• Lead the development and implementation of ELGO’s overall digital marketing strategies.
• Optimize company website SEO and enhance existing content marketing campaigns.
• Maintain and update company website using webflow.
• Collaborate with the technical leads and subject matter experts to create engaging content 
for various digital platforms.
• Help manage social media accounts, ensuring consistent and brand-aligned communication.
• Support the organization of virtual and in-person events, webinars, and workshops.
• Analyse marketing data to understand the effectiveness of campaigns and strategies.
• Explore, implement and evaluate new marketing campaigns and channels.
• Establish a robust system or process to track and monitor various metrics across channels 
and customer segments.

Job Requirements

Core Requirements
• Minimum bachelor degree in Marketing, Communications, Business Administration, or a 
related field.
• At least 2 years working experience in Digital Marketing, preferably in a B2B SaaS startup or 
tech consultancy firm.
• Strong experience and knowledge in SEO and optimization tactics.
• Good working knowledge of digital marketing tools and platforms, such as Google Analytics, 
SEO tools, design software etc.
• Able to design, implement and evaluate experiments to test different marketing strategies 
and campaigns.

Key Traits
• Strong interest in AI technology and its application in business.
• Creative thinking and problem-solving skills.
• Highly organized with attention to detail.
• Willing to proactively voice opinions and thoughts on the business.
• Self-driven and proactive learner.
Optional Requirements
• Good technical writing capabilities with knowledge on topics such as Data Strategy, Data 
Governance, Generative AI and AI Implementations.
• Past experience organizing and conducting online webinars and workshops.
• Experience setting up email marketing campaigns and newsletters.
• Good design skills (e.g. graphic design, photo editing, video editing etc.).

Work Location